Idea to Impact — Entrepreneurial Playbook by Duygu Iplikci Ergin

Duygu Iplikci Ergin

Investor · Mentor · Startup Strategist · Author

Connect on LinkedIn Visit My Website Get the Book on Amazon

About Your Instructor

Two Decades of Real-World Entrepreneurship

I've spent over two decades navigating the corporate world, the startup ecosystem, and everything in between. I've seen ideas flourish into thriving businesses — and brilliant concepts wither from hesitation and fear.

My passion is helping women founders and the next generation who hesitate the most to take that first bold step. I'm not here to teach in the traditional sense — I'm here to walk beside you, sharing real stories, practical tools, and hard-earned truths.

Idea to Impact is built on the belief that you don't need a perfect plan to begin. You just need to begin.

20+

Years across corporate, startup & investment ecosystems

100+

Founders mentored across multiple industries

12

Practical modules covering the full founder journey

1

Published book on entrepreneurship & strategy

Full Curriculum

13 Modules. One Complete Journey.

From your first idea to your first year as a founder — every module is built around real stories, practical frameworks, and actionable challenges.

Welcome to Idea to Impact

A warm welcome from Duygu — what to expect from the programme, how to get the most out of each module, and the mindset you need to bring to this journey.

Introduction Programme Overview Your Journey

Entrepreneurial Mindset

Build the mental foundation every founder needs — courage, clarity, and the ability to navigate uncertainty. Understand your WHY and learn to celebrate small wins.

Fear & Action Your WHY Fail Fast Small Wins

Validate it · Build it · Sell it

Discover why most startups fail before they begin — and how to avoid it. Learn every type of MVP (online and offline) and validate demand before writing a line of code.

MVP Types Customer Interviews Lean Thinking Pivot

BMC & STEEPLE Analysis

Map your entire business on a single page with the Business Model Canvas, then zoom out with STEEPLE to spot external forces that could make — or break — your strategy.

Business Model Canvas STEEPLE Strategy

Go-To-Market & Zero Budget Marketing

Launch with purpose. Define your ideal customer, craft your positioning, and build real audience momentum — without spending a penny on advertising.

GTM Strategy Brand Story Zero Budget Positioning

Funding Reality Check

Not every startup needs investors — but every founder needs a funding plan. Explore bootstrapping, crowdfunding, grants, EIS, and how to maintain founder control.

Bootstrapping EIS Tax Relief Runway Cap Table

What Investors Look For

Angels vs VCs, the 5 core investment criteria, how to craft a winning pitch, and the biggest mistakes that kill deals — with real examples from Glossier, Headspace, and Away.

Angel vs VC Pitch Deck Storytelling Ask Strategy

How to Prepare a Winning Pitch Deck

Master the art of pitching — from structuring your deck and telling your story with conviction, to handling tough investor questions and closing with a powerful ask.

Pitch Structure Storytelling Investor Q&A The Ask

Your First Year as a Startup

Survive and thrive in your first 12 months. Master cashflow vs profit, customer obsession, when to hire, and the founder habits that create real traction.

Cashflow Customer Love Hiring Burn Rate

Customer Value Proposition

Your product is not the hero — your customer is. Build a CVP using the jobs-to-be-done framework: identify functional, social, and emotional jobs, pains, and gains.

CVP Formula Customer Jobs Pain Relievers

Product–Market Fit

Learn when your product truly resonates with the market. Use the Sean Ellis test, track the right metrics, and iterate until growth becomes self-sustaining.

PMF Test Retention Iteration Scaling

GTM Engineering

Turn your go-to-market into an automated growth machine. Use Apollo, Clay AI, LinkedIn Sales Navigator, and AI-powered sequences to reach the right people at the right time.

Apollo.io Clay AI Lead Gen Automation

Building Teams & Networks

No entrepreneur succeeds alone. Learn how to find co-founders, hire your first team, network authentically, and build strategic partnerships that accelerate growth.

First Hires Networking Partnerships

⬇ Download PDF Guide

Start a Business Online in the UK

A practical, step-by-step guide to registering your UK business — sole trader vs limited company, Companies House, HMRC, VAT, banking, and staying compliant.

Companies House HMRC VAT UK Legal

⬇ Download PDF Guide

Right For You?

Is This Course Right For You?

Idea to Impact is not for everyone — and that's by design. Here's how to know if it's the right fit.

✅ This IS for you if...

✓ You have an idea but don't know where to start
✓ You're a professional considering your first venture
✓ You want practical tools, not just theory
✓ You're ready to take action — even imperfect action
✓ You want to understand funding and investors
✓ You're building in the UK and need legal clarity
✓ You want a mentor who has lived the journey
✓ You're a woman founder who's been hesitating too long

❌ This is NOT for you if...

✗ You're looking for a get-rich-quick scheme
✗ You want highly technical coding or product courses
✗ You're already a seasoned serial entrepreneur
✗ You're not willing to do the work between modules
✗ You expect a business to build itself overnight
✗ You want a purely academic, theory-only course

📋

Business Plan
Template

10-section structured guide · Fillable PDF

100% Free

Free Download

Get Your Free Business Plan Template

Not sure how to write a business plan? Download our free 10-section template — used by real founders to structure their ideas, plan their finances, and pitch with confidence. No payment needed.

⬇ Download Free Template

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Got Questions?

Frequently Asked Questions

Everything you need to know before you enrol.

Do I need a business idea before starting the course? +

Not at all! The course is designed to help you develop and test your idea from scratch. The first modules cover how to generate, shape, and validate ideas — so even if you're at the "I know I want to build something but I'm not sure what" stage, you're in exactly the right place.

How long do I have access to the course? +

You get lifetime access — including all future updates and new modules added to the course. There's no expiry date. Work through it at your own pace, revisit modules as your business grows, and dip back in whenever you need a refresher.

Is this course right for complete beginners? +

Absolutely. Idea to Impact is built for people who are new to entrepreneurship — whether you're a professional considering your first venture, a parent returning to work, or someone who's been sitting on an idea for years. No prior business experience is required.

How long does it take to complete the course? +

Each module is designed to be watched and actioned in under an hour. Most students complete one module per week alongside their existing commitments, making the full course roughly a 3-month journey. But you go at your own pace — there's no deadline.

What's included in the Full Playbook? +

The Full Playbook gives you: 13 video modules, all bonus modules including GTM Engineering and UK Business Setup, downloadable PDF guides (Building Teams, UK Business, Business Plan Template, BMC, STEEPLE), investor pitch templates, a Q&A resource library, and lifetime access to all updates.

Is there a refund policy? +

Yes — we offer a 30-day money-back guarantee. If you work through the course and feel it wasn't right for you, simply email duyguiplikciergin@gmail.com within 30 days of purchase and we'll refund you in full. No awkward questions asked.

I'm based outside the UK — is the course still relevant? +

Yes! The vast majority of the course — mindset, validation, BMC, marketing, funding, pitching, and GTM — is fully universal and applies to founders anywhere in the world. Only the "Start a Business in the UK" bonus module is UK-specific. Everything else is globally applicable.

How do I get my access PIN after purchasing? +

Once your payment is confirmed, your 4-digit access PIN will be emailed to you within a few hours. If you don't receive it, check your spam folder first — then email duyguiplikciergin@gmail.com and we'll get it sorted straight away.

Turn Your IdeaInto Impact.